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Marketing
Youtuber Niki launches Shades confectionery brand
Author: Vikesh Kirpalani
Published: Jun 20th, 2025
Category: Marketing
Niko Omilana, a popular YouTube creator, has launched a confectionery brand called Shades by Niko, which features vegan and halal-certified gummy candies. The brand's initial product line includes three flavors: Straight Up Strawberry, Tropical Blast, and The Originals. The gummies are shaped like sunglasses, a nod to Omilana's past campaign for London Mayor where he wore children's sunglasses.
