Marketing

Cadbury x Lotus Collaboration

Author: Vikesh Kirpalani

Published: Feb 16th, 2025

Category: Marketing

Confectionery giants Cadbury and Lotus Bakeries have finally released their new collaboration for 2025.

The new partnership comes about as Lotus aims to build up its presence on a global stage, with the support of Mondelēz International along the way, especially in key markets including the UK, Europe and India.

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