Marketing
Cadbury x Lotus Collaboration
Author: Vikesh Kirpalani
Published: Feb 16th, 2025
Category: Marketing

Confectionery giants Cadbury and Lotus Bakeries have finally released their new collaboration for 2025.

The new partnership comes about as Lotus aims to build up its presence on a global stage, with the support of Mondelēz International along the way, especially in key markets including the UK, Europe and India.

CLICK TO VIEW PRODUCT