Marketing

Introducing Monster Lando Norris

Author: Vikesh Kirpalani

Published: Jun 30th, 2025

Category: Marketing

When you're pushing the limits at 230mph, you need a drink that keeps up. Enter Lando Norris Zero Sugar, the brand-new carbonated energy drink from Monster Energy, designed in collaboration with one of Formula 1’s brightest stars.

Crafted for performance, engineered for flavor, and wrapped in Lando’s unmistakable helmet design, this isn’t just another energy drink — it’s a full-throttle experience. Whether you're gearing up for a race or just trying to survive your 9-to-5, this zero-sugar formula delivers clean energy with taurine, ginseng, caffeine, L-carnitine, and B vitamins, giving you the fuel to go full send — without the crash.

What does it taste like? Imagine the electric rush of lights out at Silverstone. The G-force through Eau Rouge. The adrenaline of a podium finish. That’s the flavor packed into every sip — refreshing, futuristic, and unapologetically bold. It’s a flavor built for the next generation of speed freaks and street legends.

The design? Straight from the cockpit. The can features Lando's iconic race helmet artwork — the same one he wears while chasing glory on track. It's more than branding; it's a badge of attitude.

So whether you're a die-hard McLaren fan, an energy drink connoisseur, or just ready to leave slow behind — watch your back. The future of energy has arrived, and it's wearing papaya orange and teal.

Lando Norris Zero Sugar.
No sugar. No limits. Just pure race-ready energy.

Available now.